Subaru predicts 50% sales hike for 2012 Impreza

Subaru claims the new Impreza will return 36 miles per gallon on the highway, a figure that would put the car on the top of the all-wheel-drive pile for fuel economy. The gas mileage figures come courtesy of a new-for-2012 2.0-liter boxer four-cylinder reigning in 148 horsepower. The upcoming Impreza will also be lighter than the outgoing model, making fuel-sipping a little easier.

With all the new tweaks, Subaru is hoping Impreza sales can push the brand’s overall total from 264,000 vehicles last year to closer to 300,000. That’s a heady goal to be sure, but the company is confident enough in the new car’s appeal to make a bold prediction. Only time will tell if such hopefulness is well founded.